The first time I put my face in the water off Phi Phi, in 2018, I came up confused. The brochure had shown a reef the colour of a fruit bowl. What I saw underneath looked like the after-photo of a fire. Grey-white branches, a few stressed-looking butterflyfish moving through the rubble, no clouds of colour anywhere. I floated there for ten minutes thinking maybe I was in the wrong spot. I wasn’t. The boat captain, an older Thai guy with a sun-cracked face, watched me come up and shrugged. “Three years ago,” he said, “you wouldn’t recognise it.” That moment is the reason this article exists.
In This Article
- What’s Actually Killing Oceans, in Plain English
- The First Time I Saw a Bleached Reef
- Reef-Safe Sunscreen, Without the Marketing Fog
- How to Vet a Snorkel or Dive Operator
- Citizen Science: Useful, Not Performance Art
- The Cruise Math Nobody Wants to Do
- Eating Fish on a Coastal Trip
- Marine Protected Areas Worth Putting on a Trip
- Olympic Coast National Marine Sanctuary, Washington, USA
- Laguna Beach State Marine Reserve, California, USA
- Mafia Island Marine Park, Tanzania
- Bonaire National Marine Park, Caribbean Netherlands
- Apo Island Marine Reserve, Philippines
- Voluntourism: When It Helps and When It Hurts
- The Souvenir Question (and Why “Just a Shell” Isn’t)
- Single-Use Plastics on the Road
- What Beach Cleanups Are Actually For
- Climate, Distance, and the Trade-Off Nobody Mentions
- What I Actually Do Now
I still travel to oceans. I still snorkel. I’m still going to fly somewhere with a coastline next year, and I expect you are too. What I’ve changed is most of the small choices around it, and what I think about as I make them. This is the version of an ocean conservation guide I wish someone had handed me before that Phi Phi trip, written by someone who actually swims rather than someone reading a press release. If you want the philosophical framing for why any of this matters, the pillar piece on sustainable tourism covers that ground. This piece is about the ocean specifically: what’s killing it, how the choices a traveller makes show up downstream, and what to actually do about it without performing virtue.
What’s Actually Killing Oceans, in Plain English

You can’t make good decisions until you know what you’re choosing between. There’s no single villain. There are four overlapping ones, and most travel decisions touch at least two of them at once.
Climate change is the umbrella threat. Warmer water bleaches coral. Acidified water (the ocean has absorbed roughly a third of human CO2 emissions) dissolves shells and weakens reef structures. Stronger storms break things that were already weak. Scientists at the IUCN currently project global ocean temperatures rising by 1 to 4 degrees by 2100, and reef scientists have repeatedly warned that without action almost all of the world’s coral could be functionally gone by 2050. That’s the timescale. It’s also why nothing else on this list will save the oceans on its own. The only thing that does is reducing emissions, which means most ocean-friendly travel decisions are really climate decisions in a swimsuit.
Plastic is the photogenic threat. Roughly 9 to 11 million metric tons of plastic enter the ocean each year. Plastic makes up about 80% of all marine debris and harms more than 700 marine species. Plastic doesn’t biodegrade, it breaks into microplastics that fish ingest, that you then ingest if you eat fish. About 80% of that ocean plastic comes from land, washed in by rivers, sewers, and storm drains. The implication is that you don’t need to be near an ocean to be polluting one.
Overfishing is the quiet threat. The Oceanic Society puts it at 93% of wild fish populations being either fully-fished or overfished. Six of the world’s eight tuna species are threatened. Bycatch (the unintended catch of dolphins, turtles, and non-target fish) kills hundreds of thousands of marine animals every year. Imported shrimp is one of the worst offenders: 3 to 15 pounds of bycatch for every pound of shrimp landed. The biggest threat to sea turtles isn’t plastic, it’s nets.
Habitat loss closes the loop. Coastal development, dredging, anchor damage to seagrass beds, mangrove clearing for shrimp farms, sewage from cruise ships and unsewered resorts. None of this gets a documentary, but it’s the slow grind underneath everything else.
The reason I find this list useful as a traveller is that it shows where individual choices actually matter and where they don’t. Refusing a plastic straw won’t save the ocean. Choosing a closer destination instead of a long-haul reef trip might. Skipping a cruise will. Buying a “save the turtles” T-shirt will not.
The First Time I Saw a Bleached Reef

I want to come back to Phi Phi for a second, because that snorkel changed how I think about reef trips. Coral isn’t a plant. It’s an animal, technically a colony of tiny animals called polyps, that hosts photosynthetic algae inside its tissue. The algae give the coral its colour and most of its food. When water gets too warm for too long, the coral expels the algae as a stress response. That’s bleaching. The coral isn’t dead yet, just starving. If the water cools in time, it can recover. If it doesn’t, it dies, and the rubble gets colonised by seaweed, and the reef morphs from technicolour to a beige algae carpet, and the fish that fed on the polyps move on or die.
This matters for traveller decisions in a few ways. First, the difference between a “healthy” and a “stressed” reef is not always visible from the surface. The reef I saw at Phi Phi looked alive enough until I started counting fish. Second, reefs you snorkel today may not be there in five years, and your tour operator knows it. Third, coral takes decades to recover, sometimes centuries, which means a reef damaged by a careless tourist (or a bad anchor drop, or a diver kicking with bad fin technique) is damaged for the rest of your life. Look, don’t touch is not a polite suggestion. It’s the only way the thing survives long enough for the next group to see it.
Reef-Safe Sunscreen, Without the Marketing Fog

If you remember one thing from this article, make it this. The chemical sunscreens most people grew up with are catastrophic for reefs. A 2015 US Virgin Islands study found that oxybenzone, the most common active ingredient in chemical sunscreens, can damage coral DNA at concentrations as low as a single drop in six and a half Olympic swimming pools. It also lowers the temperature at which corals bleach when exposed to heat stress, meaning a reef already on the edge bleaches sooner. Octinoxate (methoxycinnamate) does the same thing through a different pathway. Hawaii has banned both. Key West has banned both. Mexico’s Caribbean reefs require reef-safe formulations. Bonaire, Aruba, the US Virgin Islands, and Palau all have versions of the same law.
Reef-safe means mineral, not chemical. Active ingredients should be non-nano zinc oxide or non-nano titanium dioxide. Anything else is marketing. “Reef-friendly” is unregulated and basically meaningless on its own. Read the active ingredients panel on the back, not the green badge on the front. If it says oxybenzone, octinoxate, octocrylene, homosalate, or avobenzone, leave it. Some “natural” sunscreens contain lavender or eucalyptus oils, which double as insect repellents and can be toxic to invertebrates, so natural isn’t automatically safe either.
The 30-minute rule is real but often misunderstood. If you put on chemical sunscreen and immediately get in the water, most of it washes off and goes into the reef. Mineral sunscreen needs about 15 to 30 minutes to bond to your skin before you swim, and it still partially washes off, just less. The cleaner option is a long-sleeve rashguard plus mineral on exposed skin. Less product, less coverage to reapply, less drift into the water. I switched to this setup three years ago and never went back. There’s a wider conversation about this in the single-use swaps guide, which covers the rashguard-plus-stick-sunscreen combo and how to pack it without the bottle exploding in your bag.
How to Vet a Snorkel or Dive Operator

Most snorkel and dive boats are fine. A real minority are catastrophic. The trick is telling the difference before you book, not after you’re already on the water.
Things to ask before you pay:
- Do they anchor on the reef or use mooring buoys? Anchor drops on coral are one of the worst things a small boat can do. Mooring buoys are fixed lines tied to the seabed, often installed by local conservation groups. Operators that use them are paying attention.
- How big is the group? A boat dropping 40 snorkelers on a small reef is a different operation from one with eight. More bodies means more accidental fin-kicks, more sunscreen residue, more disturbed wildlife. Twenty is roughly the upper limit I’ll book with for a half-day trip.
- Is there a briefing? Reputable operators do a 5 to 10 minute briefing covering buoyancy, fin awareness, what not to touch, and feeding rules. If the briefing is “have fun, jump in”, you have your answer.
- Are they certified or affiliated with a conservation body? Certifications like PADI Green Star, Reef-World’s Green Fins, or local marine park licensing aren’t bulletproof, but their absence is a flag. The greenwashing guide goes deeper on which certifications actually mean something and which ones are a logo somebody pays for.
- What do the recent reviews say? Skim the most recent dozen reviews. Look for words like “rushed”, “feeding fish”, “stood on coral”, “boat drove through the reef”. One bad review is noise. Three saying the same thing isn’t.
Once you’re on the boat, the things that matter are pretty simple. Don’t touch anything. Don’t stand up on coral, even if it looks like rock. Don’t chase, corner, or feed wildlife. Don’t take anything home, dead or alive. Apply mineral sunscreen 20 minutes before you board, not on the boat. If your fins are kicking up sediment, you’re too close.
Citizen Science: Useful, Not Performance Art

A growing list of marine parks and conservation foundations run citizen-science programmes that put traveller data to actual scientific use. Australia’s Great Barrier Reef has the Eye on the Reef app, which lets snorkelers and divers upload photos of bleaching events, predator outbreaks (crown-of-thorns starfish), or unusual sightings. The Reef Authority uses the data in their monitoring. Hawaii has the Hawaiian Hawksbill Project. Whale Shark Network and Sharkbook do photo-ID work on whale sharks. iNaturalist works for almost anything with a fin or a shell.
The shorter version: most citizen-science apps are useful only if you actually log data after your trip. Photos that sit on your phone don’t count. The 5 minutes it takes to upload a single bleaching photo to Eye on the Reef is the entire participation cost. If you’re going to snorkel anyway, the marginal effort is essentially zero, and the data does feed real reef-monitoring work.
The Cruise Math Nobody Wants to Do

I’ll say what most travel articles won’t. Modern cruise ships are the worst single ocean-conservation choice a traveller can make. The numbers are not close.
Per-passenger CO2 emissions on a cruise are roughly three to four times higher than the equivalent flight to the same destination. A medium cruise ship burns through more than 150 tonnes of fuel a day, often heavy fuel oil with sulphur content far above what road vehicles are allowed. One large cruise ship can emit as much sulphur dioxide as several hundred million cars on a given day. Air pollution from docked ships in port cities is a documented public-health problem.
The water side is worse than the air side. A 3,000-passenger ship generates around 200,000 gallons of greywater (showers, sinks, laundry) and roughly 25,000 gallons of sewage every day, plus oily bilge water and food waste. Discharge regulations vary wildly by jurisdiction. In some areas ships can dump treated sewage three miles offshore. Cruise lines have repeatedly been fined for illegal discharges, including a $40 million Carnival settlement that forced an environmental compliance plan. The shore side is also a story. Cruise ports get hit by 5,000 to 8,000 day-trippers in a single morning, which destroys the economics of small-boat operators, drives up prices for residents, and concentrates damage on a tiny ring of streets and beaches close to the port.
I’m not going to tell you never to cruise. People have legitimate reasons (mobility issues, family preferences, specific itineraries that don’t work otherwise). But if you’re choosing between a cruise and any other format, the cruise is the higher-impact option by a wide margin. Smaller expedition ships running newer engines on shorter routes are not a bad compromise. The 4,000-bed mass-market megaships are where the math gets ugly.
Eating Fish on a Coastal Trip

I’m not vegetarian. I eat seafood when I travel. The question isn’t whether to eat it, it’s which fish, where, and how often.
The single best resource is the Monterey Bay Seafood Watch guide. It rates species region by region as Best Choice, Good Alternative, or Avoid. It’s free, the regional guides cover most of the world, and they update it regularly. Save the link to your phone before you fly.
The general rules that work in most places:
- Eat what’s local. Salmon in the Maldives is ecological nonsense. Sardines, mackerel, and most small forage fish are caught locally and breed fast. You can usually eat them with a clear conscience.
- Skip the apex predators. Bluefin tuna, swordfish, shark, and most monkfish are heavily overfished and high in mercury. Yellowfin and skipjack are the better tuna picks if you’re going to eat tuna at all.
- Avoid imported shrimp. Shrimp farming destroys mangroves. Shrimp trawling produces the worst bycatch ratio in commercial fishing. Wild domestic shrimp from cold-water fisheries are a different category.
- Ask where it came from. A restaurant that can’t tell you is a restaurant where the answer is probably “wherever was cheapest”. Restaurants near working fishing harbours can usually name the boat.
- Eat less of it. The cleanest version of “ocean-friendly seafood” is “less seafood”. A few meals a week is fine. A seafood platter every night for two weeks is not.
Aquaculture is not a clean alternative. Most farmed fish are fed wild fish. Salmon farms in particular have heavy disease and pollution problems and have decimated some wild salmon runs through escaped fish and parasites. Shellfish farming (mussels, oysters, clams) is the genuine bright spot, with most operations actually improving water quality.
Marine Protected Areas Worth Putting on a Trip

Marine Protected Areas, or MPAs, are sections of coast and ocean where extraction is restricted. The strictest are no-take zones where commercial fishing, anchoring, and collection of any kind are illegal. Less strict ones allow recreational fishing or limited harvest. They cover about 8% of the world’s oceans, which is well below the 30% target most ocean scientists agree we need.
What they look like in practice: a healthy MPA is the easiest possible argument for ocean conservation, because the difference between inside and outside the boundary is often visible from the boat. Fish are bigger. There are more of them. Predators come back. Reefs recover.
Olympic Coast National Marine Sanctuary, Washington, USA

Roughly 3,000 square kilometres of protected coastline along the western tip of Washington State, home to nearly 30 marine mammal species and one of the most productive fish habitats in the United States. There’s no development here. Driftwood the size of small cars rolls in with winter storms. The starfish are enormous. You don’t swim in this water (it’s cold and dangerous), but the tide-pooling is some of the best on the West Coast, and the divers I’ve met who’ve worked the underwater stretch of the sanctuary call it world-class.
Laguna Beach State Marine Reserve, California, USA
A protected stretch from Abalone Point in the north to Aliso Creek in the south, established in 2012. The tidepools alone are worth the trip. I’ve spotted abalone, more sea anemones than I could count, hand-sized crabs, snails, and chiton in a single afternoon. The visible difference between the reserve’s tidepools and the unprotected beaches a few miles north is the most concrete demonstration of MPA value I’ve ever seen. Don’t move animals, don’t flip rocks, don’t take shells (more on that below).
Mafia Island Marine Park, Tanzania

One of the better-managed MPAs in East Africa, covering about 822 square kilometres in the Indian Ocean. Whale sharks aggregate here between October and February. The park’s enforcement against illegal fishing is real, partly because resorts on the small islands inside the park (Thanda Island, for one) work directly with the Marine Parks Rangers and host citizen-science programmes. It’s also one of the few places where you can pay for an experience that genuinely funds patrol boats.
Bonaire National Marine Park, Caribbean Netherlands
The whole island of Bonaire is wrapped in a marine park established in 1979, which makes it one of the oldest in the world. Mandatory dive briefings, mooring buoys instead of anchors, and a small park fee that goes directly into reef monitoring. Reefs are healthier than almost anywhere else in the Caribbean for exactly these reasons. Worth flying to for the diving alone if you’re already a certified diver.
Apo Island Marine Reserve, Philippines
A small island off Negros Oriental that’s been a no-take reserve since 1982. Local fishers initially opposed it. Forty years on, the spillover (fish breeding inside the reserve and swimming out into the surrounding fishing grounds) has lifted catches in the surrounding waters significantly, and the community runs the reserve themselves. It’s the textbook case for community-managed MPAs and a good place to see what works.
Mission Blue maintains a global list of Hope Spots, which are essentially MPA candidates and existing protected areas the organisation tracks. It’s the best single resource for finding a marine park near wherever you’re going.
Voluntourism: When It Helps and When It Hurts
Marine voluntourism (paying to volunteer on a conservation project for a week or two) is a polarised category. Some programmes do real work and need extra hands. A lot of them are travel-priced wildlife photo ops with conservation branding bolted on.
The filter I use:
- Are you doing work a local person could be paid to do? If yes, it’s a problem. Conservation work that requires unpaid foreign volunteers when local people would do it for a wage is, on net, taking jobs away from a coastal community.
- Is the project peer-reviewed or affiliated with a research institution? Real coral-restoration and reef-monitoring projects publish data and feed it into actual science. Hobbyist programmes don’t.
- Are you trained, or are you posing? A two-week coral-fragment outplanting programme that involves a real training week and supervised work is different from a half-day “transplant some coral” experience. The half-day version often does more harm than good. Untrained hands fragment coral wrong.
- Where does the money go? Reputable programmes will tell you, in writing, what percentage funds research, what funds local salaries, what funds your accommodation. If they won’t, don’t book.
- What’s the dolphin/turtle red flag? Any programme that involves swimming with captive dolphins, holding turtles, or “rehabilitation” centres that look more like petting zoos than vet hospitals. Walk away.
If you want to volunteer and do it well, look for programmes affiliated with universities, government agencies, or established NGOs (Reef Check, Coral Restoration Foundation, Earthwatch). Expect a real time commitment (one week is the floor, two is better), a real training component, and prices that reflect the operational cost rather than gap-year-tourist markups.
The Souvenir Question (and Why “Just a Shell” Isn’t)

This one is short. Don’t take coral home. Don’t take shells. Don’t take starfish, sand dollars, or sea fans. Don’t buy jewellery made from coral, mother-of-pearl from non-aquaculture sources, or turtle shell. Don’t buy seahorse keychains.
The “but it was already dead on the beach” defence falls apart fast. Empty shells are habitat for hermit crabs. Coral fragments wash ashore as part of normal reef turnover, and removing them prevents secondary colonisation. Sand dollars are not always dead when they look it. Most importantly, you’re not the only tourist on that beach. If a hundred people a day each take one shell, the beach is meaningfully different by the end of the season.
The legal angle is sharper. Bringing coral, shells, or marine wildlife products through customs is illegal in many countries (Australia, the US, Mexico, Indonesia, Philippines, Belize, the EU under CITES). Fines are real and increasing. The number of travellers I’ve heard about losing entire holidays to a single confiscated coral fragment has gone up every year. The full version of this argument lives in the ethical souvenir shopping guide, including which markets to avoid and what to buy instead from local artisans.
Single-Use Plastics on the Road

This is the famous one. It’s also the most over-emphasised, because individual plastic refusal will not save the oceans on its own. But it’s still worth doing, partly because the cumulative effect across a billion travellers is not zero, and partly because it’s a habit that locks in better choices elsewhere.
The minimum baseline:
- A reusable bottle. Most coastal towns now have refill points. In countries where tap water is unsafe, a filter bottle (Grayl, LifeStraw, Sawyer Mini) costs less than the plastic bottles you’d otherwise buy in a fortnight.
- A small foldable shopping bag for markets and shops.
- Bar shampoo and conditioner. Saves liquid restrictions on flights, no plastic bottle.
- A reusable cup or thermos for coffee. Most cafes now wave the surcharge.
- Skip the straw. Carry a metal one if you actually use them.
The extension that saves more plastic per gram than any of these is choosing accommodation with refillable amenities and a water-station setup rather than mini-bottles. Hotels are slowly switching. Worth filtering for when you book.
One more under-discussed plastic source: laundry. Synthetic clothing (polyester, nylon, fleece) sheds microfibres on every wash, and those fibres make it through wastewater treatment into rivers and oceans. Pack natural fibres (cotton, merino, linen) when you can. Use a Guppyfriend bag at home if you wash performance gear regularly. The packing version of this argument is in the single-use swaps article.
What Beach Cleanups Are Actually For

Beach cleanups don’t solve the plastic problem. The flow rate of plastic into the ocean is too high for anyone to clean their way out. What cleanups do well is two things: they keep specific beaches and turtle nesting sites genuinely cleaner, and they generate the data that lobby groups use to push corporate and policy change. The Ocean Conservancy’s International Coastal Cleanup logs every item picked up, and the resulting brand audit is one of the most effective tools in plastic policy.
If you join a cleanup on a trip, log your finds. Photograph branded items. Most organised cleanups will give you a tally sheet. The data is the point as much as the bags. And if you’re somewhere without an organised cleanup, just do the back of one beach for an hour. Bring a sturdy bag. Wear gloves. Don’t pick up syringes or chemicals (flag those for a local council). Anything else is fair game.
Climate, Distance, and the Trade-Off Nobody Mentions
I want to end on the trade-off most ocean-travel articles avoid. The single highest-impact thing most travellers do is fly long-haul. A return flight from London to Bali emits roughly 3 tonnes of CO2 per economy passenger, which is more than the entire annual carbon footprint of an average person in many countries. No amount of reef-safe sunscreen offsets that. A long-haul reef trip every year is, climate-wise, a much worse choice than a closer-to-home coastal trip with imperfect operators.
A rough hierarchy in order of impact reduction:
- Fly less often, stay longer when you do. Two weeks once instead of two long-weekends a year.
- Fly closer. The Mediterranean if you’re European, the Caribbean or Pacific Northwest if you’re North American, Southeast Asia or the Philippines if you’re already in Asia.
- Avoid cruise ships in favour of land-based or smaller-boat options.
- Skip the high-emissions activities at your destination (helicopter tours, jet-skis, big-engine speedboats).
- The smaller-grain stuff (reef-safe sunscreen, refillable bottles, no shells, vetted operators).
Number 5 is what most ocean-conservation articles spend 80% of their words on, because it’s the least uncomfortable. The first four are where the real impact lives. I include both because both matter, but the order matters too.
What I Actually Do Now
To make this concrete rather than aspirational, this is the version that’s stuck for me over the last few years.
I take fewer ocean trips, I stay longer when I go, and I skip the cruise ships entirely. I pack a long-sleeve rashguard and a stick of mineral sunscreen, plus a refillable bottle that goes in my carry-on. I use the Seafood Watch app to filter restaurants the first night somewhere new and pick a couple of go-tos for the week. I vet snorkel and dive operators before I book by skimming reviews for the words I listed above. I never touch coral, never feed wildlife, and never take anything off a beach except photos. If the destination has an MPA worth supporting, I pay the park fee even when it’s optional. I log a couple of bleaching photos to Eye on the Reef when I’m in Australia and a couple of whale-shark IDs when I’m somewhere whale sharks aggregate.
None of this is hard. None of it costs significantly more than the careless version. And none of it is enough on its own to fix anything. The ocean is going to be fixed (if it gets fixed) by collective policy change, regulation of the cruise and fishing industries, decarbonisation of the global economy, and the slow grind of marine-park expansion. What individual travellers can do is stop adding to the load, push the small percentage of operators who do real work, and make sure the next reef they swim is in better shape than the last one. That’s the goal I work to. The Phi Phi snorkel was eight years ago. The reef is in worse shape now. But the things you can do as a traveller are the same things they were then, just more important.



